WHO WE ARE
Maurice Publicite Ogilvy pioneered the concept of advertising in Mauritius. Since our creation in 1924 we have continued to develop this spirit of innovation.
Maurice Publicite Ogilvy is unique in the Mauritian market. We are a long-established, soundly-based, experienced local agency. Self-managed, we adhere to the ethics and spirit of good corporate governance. In 1996 we became affiliated to Ogilvy & Mather Worldwide and have instant access to that network’s skills, expertise, technology and proprietary tools.
WHAT WE DO
Maurice Publicite Ogilvy believes in providing business ideas which give our clients creative and effective communications - and we are always looking for more imaginative ways to provide our clients with that elusive competitive edge.
But, how can you be unique in today’s competitive marketplace?
Having a product is not enough … Maurice Publicite Ogilvy is in the business of building brands.
HOW WE DO IT
It’s all about the Brand.
We analyse, understand and nurture our clients’ Brands through ‘360 Degree Brand Stewardship’, an Ogilvy Worldwide proprietary tool. It gets us to the very essence of the Brand – its philosophy, identity, business rationale. In parallel, we identify and recognise the consumer and evaluate the market.
With this insight, we produce creative and memorable communications and target a very specific consumer by implementing an innovative and cost-effective Communication and Media Plan.
This continuous development and enhancement of the relationship between the consumer and the Brand is a vital and ongoing part of our overall goal …
… to produce ADVERTISING THAT WORKS